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Capitals, Devils become first NHL teams with brand placement on helmets

The Washington Capitals and New Jersey Devils will be the first NHL teams to have brand placement on their helmets, starting this season.

Washington and Capital One have joined together for a season-long partnership for the 2020-21 campaign. The banking and credit card company’s logo will be seen on both the left and right side of the helmet.

The logo for Prudential Financial, headquartered in Newark, N.J., will be placed on the sides of the Devils’ helmets.

The brand marking for both teams will be seen starting at training camp, then during home and away practices, as well as throughout the 2020-21 regular season and playoffs.


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